Our Story
What does Indian ethnic wear mean to you!? Grace, splendour, elegance, antiquity, festivity, grandeur, devotion... the list seems endless, isn’t it!?
India has a rich heritage of art forms and its cultural diversity manifests itself in a million ways, be it food, festivals, traditions, dialects or raiment. Kaanchi Crafts is an expression of our love for the Indian heritage, and the treasure trove that it holds in the form of amazing art and crafts! Kaanchi literally means "sweet". It also denotes "beauty". Kaanchi is an endeavour to bring beauty & sweetness in the lives of those it touches.
Kaanchi works directly with artisans based in rural or semi-urban setups. So each time you buy a product, you contribute to uplifting the lives of traditional artisans who painstakingly handcraft these exquisite products. Additionally, it is a humble endeavour to infuse life into the precious & treasured art forms that have been sliding into oblivion.
India boasts of an incredible variety of textiles, intricate designs & patterns, weaving methods, embroidery and hand-printing techniques. Kaanchi’s collection is largely handmade, be it stoles, dupattas or kurta fabric. At Kaanchi, you will find exquisite Chikankari from Lucknow, elegant Applique from Aligarh, chic Tangaliya from Gujarat, rustic Bhujodi from Bhuj, mesmerising Ajrakh from Ajrakhpur, ornate Chanderi from Bundelkhand, cosy hand-knitted woollens from Uttarakhand and more.
We are constantly expanding our offerings so we encourage you to visit us every once in a while so that you may check out the recent additions of styles and fabrics. One of the unique features of this digital portal is to bring forth an elegant range of Indian ethnic wear and home decor articles - uber convenient access to authentic handloom products.
Kaanchi showcases India's rich, vibrant, unique & beautiful handicrafts. It is our endeavour to directly communicate with the artisans and weaver community across India and understand the tradition and history behind their craft, their lifestyle & family composition, how they approach the process of keeping the traditional craft alive amidst a dynamic economic scenario and evolving buyer preferences. Above all, we wish to provide them steady access to a fairly priced digital platform to offer their crafts.
With the advancement of e-commerce technology, it is our humble attempt & contribution to offer sustainable livelihood and financial boost to many artisans located in far-flung villages of India. We hope the artisans and weavers remain motivated to keep up the practice of their craft and that the coming generations find it financially lucrative to carry forward the rich legacy.
May Kaanchi add beauty and sweetness to your life…
